marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level so what is digital marketing well as simple as this is gonna sound digital marketing is just marketing using digital tools and marketing is nothing more than communicating value to your customers so digital marketing is therefore if communicating value to your customers using digital tools that's it so now that we've got that covered the real question is what digital tools are available and how do they differ from traditional marketing tools the first thing to do is understand the difference between traditional and digital marketing traditional marketing relies on tools and mediums like the newspaper radio TV magazines billboards Direct Mail and any form of print really digital on the other hand is made up of tools like search engine marketing social media content marketing like blogging articles or video creation email marketing and online pay-per-click advertising when you're talking about traditional versus digital marketing you're talking about the tools more than the strategy behind them and more accurately you're talking about which form of media you're going to use to communicate your message on a traditional one or a digital one so does traditional marketing work absolutely when done well and strategically designed and executed on traditional marketing can still provide good results by 10 this is a pretty big but when compared to digital marketing more often than not traditional simply doesn't have a chance it's because digital marketing on average is more cost efficient effective and allows you to measure monitor analyze and test and a much better and much faster rate the key to maximizing your marketing budget and results is to first leverage all available digital options and then start looking at alternative traditional opportunities as consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content there will be a time in the near future where we no longer refer to it as digital marketing and simply call it what it is marketing
